Superbowl halftime: Uniting America ?

Sports regularly is cited as helping to create a unified America.  For instance, we rightly hear that sports excellence is extraordinarily achievement based. And that usually is true.  An often-cited archetypal example is Jackie Robinson’s breaking baseball’s so-called “color barrier” through virtue of his outstanding capabilities. What is almost never mentioned is that Robinson’s ascension into the major leagues was facilitated by a white man—Wesley Branch Rickey who would not tolerate racial injustice. 

Because of people like Jackie Robinson and Wesley Branch Rickey, sports continually proves that every human being deserves complete, unbiased opportunities and recognition.  And, as our country’s primary sports platform, when viewing the Superbowl, every American citizen should feel valued and included.  There is no reason to privilege one group over the others. But the Superbowl halftime show violated that common sense essential perspective.  Although about 13 percent of Americans claim Spanish as their first language, halftime entertainment was almost totally devoid of English.  That is not to say that the event should have been exclusively in English but that unity would be encouraged by a linguistically balanced approach.

Unity is not achieved by symbolic inversion—by marginalizing one majority in order to elevate a minority—but by deliberate inclusion that signals mutual recognition. A nationally shared ritual such as the Super Bowl halftime show carries an implicit civic responsibility: it is one of the few cultural moments that simultaneously reaches across region, class, race, age, and ideology. When that moment is linguistically or culturally exclusionary, even unintentionally, it undermines the very premise that sports uniquely occupy a unifying role in American life.

The problem is not the celebration of Latino culture, which is both appropriate and long overdue in many contexts. Rather, the issue is proportionality and intent. A unifying event should reflect the pluralistic composition of the nation while maintaining a shared symbolic vocabulary. Language is not merely a communicative tool; it is a marker of belonging. When a significant portion of the audience cannot linguistically access the performance, the message—however artistically sophisticated—becomes segmented rather than shared. Inclusion without intelligibility risks becoming performative rather than integrative.

Historically, the most successful national symbols have worked precisely because they invite participation rather than demand adaptation. Jackie Robinson did not enter Major League Baseball by redefining the rules of the game for one group; he entered by demonstrating excellence within a framework that then expanded its moral boundaries. Branch Rickey’s role mattered because he understood that justice does not require cultural erasure or symbolic dominance, but principled insistence on fairness within shared institutions. The lesson is not merely historical; it is structural. Unity emerges when institutions emphasize common ground while honoring difference—not when difference is foregrounded in ways that fragment the audience into insiders and outsiders.

A linguistically balanced halftime show would have modeled this principle. Alternating languages, incorporating translation, or blending performances in a way that preserved mutual intelligibility would have signaled respect for diversity without sacrificing cohesion. Such an approach would have affirmed that American identity is not zero-sum—that cultural recognition need not come at the expense of shared experience.

If sports are to continue serving as one of the last broadly trusted arenas of national unity, then those who curate its most visible moments must take that responsibility seriously. The Super Bowl halftime show is not merely entertainment; it is a civic mirror. When that mirror reflects only parts of the nation at a time, rather than the nation as a whole, it misses an opportunity to do what sports have historically done best: remind us that excellence, fairness, and belonging are not competing values, but mutually reinforcing ones.